How Driven Films Supported a UK Agency’s Awareness Project in Florida
Partnering with xProductions to capture authentic round table discussions on alopecia areata.
At Driven Films, we’re passionate about more than just great visuals — we’re committed to helping other production teams succeed, no matter where they’re based. When UK-based xProductions needed a reliable U.S. partner for a special awareness project, they turned to us to bring it to life in Florida.
The project centered on raising awareness for alopecia areata, a condition that impacts millions. The goal was to capture a series of intimate “round table” discussions between multiple participants, sharing insights, experiences, and expertise on the topic.
Turning a Hotel Conference Room Into a Professional Set
Hotel conference rooms are often designed for meetings, not for high-quality video production. Fluorescent lighting, neutral walls, and generic furniture can make them feel flat and uninspiring on camera. But with the right vision and attention to detail, even the most ordinary space can be transformed into a polished, professional set.
For this project, our crew worked with the existing space and reimagined it for a warm, engaging round table discussion. We started with set decoration, adding subtle styling elements to create an environment that felt welcoming and comfortable for participants while still maintaining a clean, brand-appropriate look.
Next came camera setup. We positioned multiple cameras strategically to capture each participant clearly — from individual close-ups to wider shots that conveyed the group dynamic. This gave xProductions and their client maximum flexibility in post-production to cut between angles seamlessly.
Our lighting design was tailored to eliminate harsh shadows and create a flattering, natural look for all participants. Soft, even lighting helped keep the conversation visually cohesive while making everyone feel at ease on camera.
Finally, we paid careful attention to audio, running multiple microphones to ensure every voice was captured with clarity. With several speakers contributing to the discussion, balanced sound was essential — and we made sure every word came through crisp and clear.
The result was a space that looked and sounded far from a standard hotel conference room — instead, it became a professional, camera-ready setting for meaningful dialogue.
Seamless Collaboration With the UK Team
Working closely with xProductions’ producer, we made sure every technical detail aligned with their vision and their client’s expectations. Our role was to help them get the exact footage they needed while ensuring the shoot stayed on schedule and ran smoothly from start to finish.
Producer Rebekah Heys from xProductions shared her thoughts on the collaboration: "Working with Joe and the team at Driven Films was an absolute pleasure! Thanks to their dedication and hard work, the production ran smoothly from start to finish. This resulted in happy clients and was immensely appreciated - I wouldn't hesitate to partner with them again in the future."
“Working with Joe and the team at Driven Films was an absolute pleasure! Thanks to their dedication and hard work, the production ran smoothly from start to finish. This resulted in happy clients and was immensely appreciated - I wouldn’t hesitate to partner with them again in the future.”
A Partner You Can Count On — Anywhere in the U.S.
For agencies like xProductions, working internationally comes with its own set of challenges — from navigating different time zones and coordinating schedules, to securing trustworthy crew and equipment in an unfamiliar location. The stakes are high, especially when the end-client is a global brand expecting flawless results.
That’s where Driven Films comes in. We bridge the gap by providing reliable local crew, top-tier technical expertise, and hands-on logistical support that ensures your project runs smoothly from planning through final wrap. We understand the importance of representing your brand and maintaining your standards, even when you can’t have your full team on site.
Our goal is simple: to make you look great in front of your client. We integrate seamlessly into your workflow, communicate clearly, and anticipate needs before they arise. Whether you need a fully-equipped production team, extra hands to support your own crew, or someone to handle all local logistics, we have the experience and resources to make it happen.
From across the state to across the country, we’re here to collaborate, execute, and deliver results that make your clients happy — so you can focus on the bigger picture while trusting that everything on the ground is taken care of.
Need a dependable U.S. production partner?
When your project takes you beyond your local market — whether it’s across state lines or across the ocean — you need a partner you can trust to uphold your standards, protect your reputation, and make your client feel confident every step of the way.
Driven Films is that partner. We specialize in supporting out-of-state and international agencies with turnkey production services, from pre-production coordination and set design to multi-camera filming, lighting, and audio. Our team is adaptable, detail-oriented, and committed to making your shoot seamless, stress-free, and successful.
We don’t just show up with gear — we show up as an extension of your team, ready to solve problems, meet tight deadlines, and ensure the final product reflects your vision. The result? A smooth production experience, happy clients, and footage you’re proud to deliver.
If your next project is happening anywhere in the U.S., let Driven Films be your boots on the ground. We’ll handle the details so you can focus on creating work that shines.